Design Train Spring News 07

ABC PhotoGreat things ahead to make a difference: Hi, I've recently returned from a fantastic holiday with the family (more). Design Train has been receiving some awesome recognition lately and we'd love to share this with you.

ABC Photo winner: The South Australian ABC News have chosen my image (left) for their 2008 Weather Calendar cover. It'll be shown on ABC weather tonight at about 7.20pm (SA) Friday 31st August. It was taken at Boomer Beach, Port Elliot. I'll also get 10 copies of the calendar when they're released. Email me if you'd like a free reserved copy. First come, first serve.

PEA Annual ReportInternational Invitation: Design Train was recently invited by a German publisher to be part of an international design book. 100 designers from around the world have been selected and their work showcased. The piece they've chosen is one of our Annual Report designs (right).

Discover Murray: As you know one of our significant projects is the marketing and promotion of the Murray as a great destination to explore. There's lots of water in the river for recreational use. We've recently submitted Discover Murray into the South Australian Tourism Awards and are about to embark on significant interstate TV and print marketing as well.

The development of Discover Murray and our other projects ensures that by working with Design Train we're focused on achieving the best results, with maximum impact and valued returns for you. This keeps us current and competitive which is a service you can take advantage of to lead your industry. I'll keep you informed on our awards submission when it's announced November 2, 2007.

Design Train revamp: We've had great success with the revamp of the Design Train website designtrain.com.au. Additional leads from strategic search engine optimization can make dramatic improves to your website results. Our top tip is to develop all your website pages with search engines in mind. Get other sites linking to yours if possible. Ensure you have html text on your page for the engines to read (Flash files and all graphics are not as easily identified). Ensure that your titles and keyword meta tags are in place. And finally your site needs to be professional, easy to get around and easy to find information but ultimately you want it to build trust with your clients. Contact us if you need to improve you website strategies and marketing. A good strategy will save you money and time in the long run.


Shane's Holidays

Le Paris : Photography Shane StrudwickOverseas break: We had a great 6 week OS holiday. Coming back really makes me appreciate Australia even more though. I have some great photos up on a website : shanestrudwick.info/2007adventure. We had a wonderful time and our 2 boys Darcy (6) and Jayden (2) did a fantastic job considering we pulled them from here to there and they needed to deal with sleep issues, different foods and long trips. My suggestion is if you're going to the USA buy an approved padlock (TSA). This means customs and security won't break your case trying to get inside.

Melissa and I renewed our vows with Elvis in Las Vegas which was great fun. Europe was sensational and really loved Paris. As a goal I've finally created my very own Paris coffee table book - Le Paris. We had a relaxing time with friends in Germany however I found Prague to be the most surprising city. Very laid back and friendly. All in all a wonderful trip and I've picked up some additional marketing tips I hope to share with you all at some stage. Thanks to Scott for holding down the fort.


Riverview Rise Retreats website
5 star luxury couples retreats. When Design Train began developing a new website for Riverview Rise Retreats it was important that the marketing created benefits that matched customer expectations. In this case, we knew the purpose built retreats were designed for couples. These retreats offer quality throughout and a private place for you to be with your partner while overlooking Mannum and the Murray River...a time to reconnect. By ensuring the quality of the marketing materials also matched the expectation of a 5 star service this goes a long way towards creating consumer trust. If you've got a special partner in your life I'd suggest booking into Riverview Rise Retreats as it's only an hour from Adelaide and outstanding value :: www.mannumaccommodation.com.au

Riverview Rise Retreats


Class A Jewellers
Class A Jewellers are one of Adelaide's longest established and best jewellers. Class A asked Design Train to assist with the development of their website. We first needed to ensure that we had their customer benefits in mind and know who we were communicating to. Class A offer a range of products and service which includes leading technology involving the use of CAD. This technology is far superior as any piece can be superbly designed allowing the client the luxury of creating their very own piece. The website is clean and easy to navigate which was critical and reflects the brand. www.classa.com.au

Class A Jewellers


Louisiana Tavern
Welcome to the Louisiana Tavern. The tavern was opened in June 2007 and it brings the best of the deep south of USA to Australia. Amazing food and service in a very unique atmosphere. The identity needed to be fresh, fired up and energetic. The Louisiana Tavern is a wonderful place to relax, listen to some music and enjoy the outstanding food. We've also built into the website a section for the client to upload their own images. Design Train also oversaw the design of menus, signage and other elements to ensure the overall identity was consistent and reflected the vision of the business and brand:: www.louisianatavern.com.au

Louisiana Tavern


Award WinningOnce again, thanks for your support. Like anything you’ve seen? Please visit designtrain.com.au for more of our portfolio, services and testimonials. It’s our goal to communicate to your marketplace with high quality and well targeted messages while adding equity to your organisation. We know how to get you the best solutions for your strategies. Please phone me 0409 678 654 if you need anything. Don't forget: I'll get 10 copies of the ABC 2008 weather calendar when they're released. Email me if you'd like a free reserved copy. First come, first serve. Thanks


Design Train :: Visual Communications for Print & Web
ph 08 8363 6244 :: mob 0409 678 654 :: email shane@designtrain.com.au
1 Edmund St, Norwood SA 5067
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